Its been a few days since we kicked off our Kickstarter for Boozebots, our automated cocktail dispensing machine! It started off with an unbelievable high of one of our top bots sold within 30 minutes and a number of small support bids. We launched at 5pm on the Monday and I remember struggling to sleep that night, buzzing from the excitement, we were on to something!
Tuesday morning wasn’t as good, our bid for the top model had been removed so we were left with a handful of bids for general support of the project. I went to bed Monday thinking we were going to be amazing and smash our kick starter goals, the reality of Tuesday took a while to sink in.
We have 3 main competitors, all of which have kickstarted.
Bartendro – A success in raising $197,464 on kickstarter back in April 2013. Using a similar dispensing approach to us, however the overall product packaging, I believe, isn’t as nice and complete as ours. They are also more expensive that a BoozeBot.
Monsieur – A success in raising $140,105 on kickstarter in November. These guys have an amazing looking product, sharing a lot of similar features as the BoozeBot but in a really nice finished package, however the price is a lot more.
Barobot – This was the most recent launch, falling short of their funding target very recently. The Barobot however still lives on via external negotiations, it uses an entirely different set-up that a BoozeBot and costs more too.
Looking at the simple facts we have a machine that is as capable as a all the others, as fast as the best, as easy to use as the best, costing a lot less too. The pure economics of this are simple, however there is one thing missing, traffic. Having the best product counts for nothing if people don’t see it, so now our focus changes.
We’ve created something amazing, its time people got to see it!